Category Archives for "Marketing"

Use Scarcity to Sell

If you want to find out why some things sell and others not, you need to have a closer look at this infographic. I also find the book “Influence” by Robert Cialdini a very valuable resource. Question: “How can you create scarcity for your products or services?”  Make contact with Master Coach Andreas Becker to […]

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What is Direct Marketing

Direct Marketing is when you market directly to a specific group of prospects. For any business and particularly for small and medium business this is one of the most effective ways to market. You don’t do a shot gun approach where you waste a lot of money with people who are unlikely to buy from […]

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