What is Direct Marketing

Direct Marketing is when you market directly to a specific group of prospects. For any business and particularly for small and medium business this is one of the most effective ways to market. You don't do a shot gun approach where you waste a lot of money with people who are unlikely to buy from you.

If you do direct marketing you will have more fun and make a lot more profit. I can assure you of this. 

This way you can have very effective marketing where you can spend a significant amount of money with someone who is likely to buy.

Say you advertise in the newspaper and this might cost you $500. If you have 5000 people reading the paper, then you are effectively spending 10c per person. There are 2 problems with this marketing.

1. A 10c marketing piece is not going to be very effective, isn't it!

2. 99% of the people reading the paper might not be interested in the least in what you have to offer.

In direct marketing you take the same $500 but you pin point target a small group - say 50 people. You now have $10 to market to each of the 50 prospects. Do you think this could be effective? You bet it is.
There are 2 major benefits with this method.

1. It is very effective. For $10 you can get a prospects attention.

2. Hardly anyone else does it. This way you will really stand out and get more attention.

What does direct marketing look like?

If you do direct marketing you will have more fun and make a lot more profit. I can assure you of this.